AGITATE Labels
I was approached by winemaker Andrew Ling to create the labels and branding for his first solo venture, 'Agitate'. Agitation is part of the winemaking process, whereby the wine is regularly stirred briskly, ie. to agitate the wine. Given his hands-off approach to winemaking, Andrew was looking to use the name as somewhat of an antonym, and was likewise keen for Agitate to be viewed as "doing something outside the normal parameters, different and exciting". Raw & textured became the focus and through collaboration the collage-style labels came to fruition!
